Sales Leaders Coach To Create Peak Performers

This article is for all the salespeople, sales managers and executives who've been trying for years to improve without using the best tools available to achieve their best results. It's time to take advantage of all the tools available even if they make you uncomfortable.

SALESPEOPLE

The best tools available to improve your sales communication, attitudes, skills and actions are video and audio of live interaction between you and real consumers. I'm not talking about video shoppers...I'm talking about live selling engagements between real shoppers and salespeople in real selling situations. 

Selling is a performing art...Like athletes, actors and musicians you need to use live video and audio to review the selling engagement with consumers.    This is the best way to view how you're communicating with consumers. It's like athletes watching game video, not video of practice. Oh, and they do that too, so both are valid, but the best results come from watching and hearing real live selling engagements. 

Viewing and listening to live selling engagements with consumers allows for self coaching by salespeople so they can improve more quickly.  It’s the best way to create and reinforce the proper intentions, attitudes, actions and skills that will enable sales professionals to serve consumers, making customers and increase sales. So why don't you use it...Comfort, cost or fear...All poor reasons to not challenge yourself to be your best. 

Salespeople, like athletes think they are doing one thing until they see it for themselves. Rapid behavioral changes takes place when we watch ourselves and bold, significant results are achieved. If a picture is worth a thousand words, live video and audio is worth million...literally!

We can continue to read, talk and listen about how to sell, we can video practice or we can add viewing our live performances and make the changes necessary to improve the profession of sales.  When we are viewing and listening to live engagements, the lectures, reading, and studying we do becomes more valuable and magnifies it's impact to create the best results.

Live video and audio is greatly different than mystery shoppers or roll playing, even though both are needed exercises, they are insufficient to produce peak performance. Mystery shopping and roll playing misses the key ingredient in communication and human interaction, the intentions of the people communicating. Mystery shoppers and roll playing find out if salespeople know the right information about their products, services and company. This can be also be accomplished by written or verbal quizzes and tests.  

When you view the interaction between people with the real intentions you experience in live selling situations, you'll see, hear and know how you are truly communicating, interacting and responding with them. Then you will know what you need to do to improve.  Without the intentions of both people being real in a conversation, negotiation or a selling situation, it's just practice and it's insufficient to become your very best. Mystery shoppers and roll players have no intentions of buying and salespeople aren’t selling.

For many years, I've been teaching that salespeople practice their profession on consumers.  Unfortunately, this is an obstacle to rapid self-improvement unless it can be reviewed and used to improve.  If you don’t want to improve enough take responsibility, mature as a sales professional and use the best tools available, you are doomed to continue without ever achieving your best results.

I firmly believe we haven’t seen the best of the profession of selling but can if we are willing to add these tools to the lectures, reading and training we've used in the past.

SALES MANAGERS

The time has come to stop worrying about how good your salespeople are and start finding out.  Live video coaching will expose what you may be afraid of but you can’t change and begin to improve until you find out. It is time to acknowledge that we need to grow up and begin being the professionals we profess to be.

The idea that we have tools to improve at our disposal and haven’t utilized them, is a shame. That said, let’s not look back but begin now to use live video and audio to coach and improve the relationship between consumers and salespeople.

I know many sales managers who have resisted using these tools and can only wonder what they are afraid of.  Nothing we do out of fear will ever be a best practice.  In coming years, sales managers will use live video and audio to stay informed and coach their salespeople as a standard business practice.

Live video and audio is not intended to be a punitive tool but does create accountability.  It is a coaching and self-improvement tool.  Coaches have to be informed and pay attention to be effective. Live video with audio is the best way to pay attention.  You can’t coach what you’re unaware of.   As an accountability tool, salespeople in all selling environments, will be less likely to give less than their best effort to consumers when they know they are performing live all the time. A salesperson giving consumers their best effort is part of the maturation and growing process of the profession of sales.

EXECUTIVES

When executives accept that decades of doing business with the intention to make sales has broken the relationship between consumers and salespeople, then they need to take responsibility for this broken relationship and lead their business with a new intention.

It is time to start making customers, not sales, and live video and audio is the best tool to make sure this new intention is implemented.  

Too many years of talk and not enough action, has left the consumer believing businesses don’t care about them.

Executives have made too many decisions about how to operate their business and make profits without considering how it would affect their salespeople's communication with consumers and ultimately how this would effect their business, revenue and profits.

Most executives believe that people are the driving force to improve their business and live video, audio and new intentions will also energize  salespeople. Live video and audio can implement the intention to make customers, not just sales and result in increased sales, lower costs, increased profits and sustainable growth.

You wouldn’t run a business that depended on athletes peak performance without video for coaching and improvement. Don’t invest and risk your company’s money without using the best tools to insure peak performance from your salespeople.

PEAK PERFORMANCE

Live audio and video coaching should start with salespeople, then be available to the sales manager, and finally to executive management in a company. Teaching people how to use live video and audio during the implementation is key.

Keeping the focus on the self-improvement is the most important element in producing significant results.

Live audio and video coaching should never be punitive or feel as though big brother is watching.  Starting with salespeople allows them to quickly learn how valuable seeing and hearing themselves in real situations can be.  They even begin to use the information learned to build relationships in their follow-up with consumers.

After the salespeople become comfortable, learn to self coach and experience rapid improvements, then sales management can begin using the audio and video as a teaching and coaching tool. Seeing, hearing and knowing what is happen between their salespeople and consumers is the best information to develop the company's sales strategy and how to inspire, motivate and manage each salesperson.

Executives are the last to view and listen. This allows them to know how their salespeople are doing, see the improvements, build their confidence and understand why sales are increasing. This allows executives to have a better understanding of their customers and how best to market to them as well. Constant improvement and peak performance has many leadership benefits to the company.

Without live audio and video, a commitment by everyone to be their best by using the every tool available, we will continue to manage sales in the dark and suffer the consequences of poor sales communication and interaction with consumers.

It is time to use the best tools and begin to experience the best of the profession of sales!

By Mike Moore

2012...The Great Transition

We are living in 'The Great Transition' not 'The Great Recession' and a 'New Economy' will be the next step. Global influence, technology, demographics and the broken economic model of the past are driving this transition. Today's business and political leaders are struggling with this transition. New leaders will and are stepping forward. A less short-term selfish economic model will prevail. A 'new economy' based on real value and service to people first, one with long-term selfishness as it's driving intention. One that uses natural laws to serve people first, instead of breaking them for selfish short-term gain. A 'new economy' that can and will use technology to serve people and enrich lives.

In real estate, retailing and business, as well as life, people are moving from a desire to be enchanted, to a desire to be enriched. People don't want to be wow'd anymore they are moving to and buying that which they believe will enrich their lives. 

The 'new economic model' won't look or act like the old one and the rules that business played by in the past aren't working in 'the transitional economy' nor will they apply to the 'new economy'.

Just 4 years ago the majority of American's surveyed were willing to move outside the US to retire to a tropical location. Now many will do so to live and continue to work. Then there are the Gen X, Y and Millennial's, many of whom want to live in an Urban Village within walking distance to all their services.

These won't all be in traditional Urban Environments. Many of these Urban Villages will be developed in cost effective and desirable locations. Think Las Vegas as a starting point of a modern Urban Village, then remove gaming and replace it with different lifestyles and the services that support them...and it's in the middle of the desert. Urban Villages can be developed anywhere, and will be.

People are transitioning from the pursuit of a living to the pursuit of a life...This is a significant change...It's not about 40 years of commitment to a company and retiring...It's not about a career...It's about living their vacations or retirement and adding making the money needed to live to that lifestyle. That's why even in this time of high unemployment people are quitting long time jobs, starting small businesses and network marketing is booming. Information, content and community are king!

Stay with it my friends...If you can see and feel this happening you are on a right path. There will be many roads to take to succeed in the 'new economy' that will come from 'the great transition' and you can make the life you want to live if you are aware it's happening and prepared to adapt.

Sales Leadership Lessons

I have been participating in a discussion on LinkedIn, with sales leaders about selling, sales training and sales management. I'm very concerned and have been for years that business and sales leaders have been sabotaging the relationship between consumers and salespeople. 

If you’re in a position of sales leadership, ask yourself, "What attitudes and actions do my messages create in my salespeople? Is your sales culture sabotaging your sales?

Just a few of the phrases being used in the discussion have been a 'hunter who can find 'em, stalk 'em, kill 'em and eat 'em" or "you have to know what you're hunting so you’ll now how to kill them". 

These phrases create attitudes and actions that turn people off. It's also left the consumer and salesperson, or buyer and seller, with a dysfunctional relationship that's creating a whole ‘new economy’.

My concern is that the majority of salespeople hear 'hunter' and "find 'em, stalk 'em, kill 'em and eat 'em" and it creates attitudes and actions that chase more buyers away than it creates sales. 



The salespeople that can improve a business are not the elite salespeople, it's the majority, from low producers to average producers, and these attitudes have sabotaged their ability to improve. It's also created a sales engagement that has damaged the buyer and seller relationship to the point of sabotaging sales results. 


No one started out to create the dysfunction that exists today between buyers and sellers but the message too may sales trainers, executives and sales managers deliver is translated into the intention to sell and not serve and doesn't produce the best results. 



The intention to make a sale is what buyers and consumers 'feel' that chases them away. Knowing how to put the customer first is an act of long term selfishness. It will produce the best results, highest sales and customers that will grow your business. 



The attitude that new business is what matters most, is what's brought the economy down and it's still damaging salespeople's ability to succeed today.

Customers create sales growth. Businesses and the economy are suffering from the business focus of getting new subscribers, new sales, instead of making customers. 


Years of traditional sales engagements, demographics, multi-cultural issues, the access to information on the internet, unprecedented economic pressures and social networks have changed buying cycles along with buyers and consumers attitudes.

New sales increase fastest when people are engage with the focus on making them a customer, not a sale.

Start sending a message of service and help. Implement a culture of caring about customers more than sales. Beginning teaching and coaching salespeople to be 'servants on a mission’. When you do, sales will increase, your business will grow and everybody will win.

Look for "Traits of a Servant on a Mission" in my next blog.

By Mike Moore