The signs are clear that the economy has been and is in transition with the failure of Borders, collapse of Blockbuster, bankruptcy at Kodak, big changes at JC Penny, rumors of Best Buy's demise, the worst year in US Home Sales ever, a threat of a worldwide recession and not enough room to list the failed banks! There are countless other businesses trying to survive until a recovery comes but they are on a course to fail.
There are too many leaders suffering from 'normalcy bias', waiting for a recovery that isn't coming. This is producing strained and stressed sales managers, needy, desperate salespeople and sales trainers teaching the same sales skills with the intention to make a sale. All of them working harder and putting more pressure on consumers to buy that's helped create today's dysfunctional buyer and seller relationship. Add to that, consumers don't trust or believe salespeople, changing demographics, maturing use of technology, the explosion of social networks and it's the perfect storm for a transition to a new era in business. This is no less dramatic than the shift from the agricultural age to the industrial age...New intentions, thinking, attitudes, skills and actions are required to make the transition to a 'people first age' in business!
Success in this 'new economy' will require new business and sales intentions to generate a new engagement, connection and conversation with consumers for a healthy relationship. Nothing else will produce immediate results and sustainable growth better or faster!
It's not back to basics unless you want to just slow your failure... It's forward with new intentions for a successful new 'people first age of business'!